Hwasoo Shim

A versatile designer specialising in graphic identity with interactive and visual design skills, who believes ‘inquisitiveness’ and ‘craft’ are the main keys for better designs across all sectors.

Through a number of work experiences from Albion, Interbrand , WMH, Landor and Futurebrand, I have been able to take full responsibility as an experienced designer getting involved in numerous projects with full spectrum, including M&S, BMW, Zoopla, Jose Cuervo, and Compare the Market.

Currently a design lead at Rufus Leonard, and with
a great interests in branding & new media designs, I am vigorously looking for opportunities to spread wings further.


Cannes Lion: Silver Lion award 2017
Innovation Design


IDEA Awards 2017: Silver
Fromhence Watch 3701


D&AD 2011 Yellow Pencil


YCN Awards 2011


UK Mobile & App Design Awards 2014



Work experience

Rufus Leonard
Design Lead


Gin + Bourbon studio
Co-founder / Design Director


Albion London
Senior Designer


Futurebrand London
Mid-weight Designer


Velocity Partners
Mid-weight Designer Brand / Digital Design


Landor Associates. UK


Interbrand. UK


University of Arts London
BA (Hons) Graphic & Media Design 1st Class Honours
The Best Graduate Prize


Hong-ik University of Arts, Seoul
BA Graphic & Visual communication design